Before yours, there have been many products that promise to enable programming for everyone, many of these have been scams, utter failures or were just overly marketed mediocre software packages.
The things is, the way your video seems voiced to "sell" rather than "explain" what is going on, as well as the odd, or at least "unique" hacker aesthetic of the website makes it look very dubious.
I have no idea how to showcase a product like this the "right" way, maybe there is no "right" way, but I can certainly say that the aesthetic, big claims, confusing video and ambitious future plans give the project a bad smell.
