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On technical sites I'm seeing traffic cut at least in half by GA against traffic measured server side (excluding bots), which isn't too surprising. On others by maybe a third. It is probably gradually becoming more and more inaccurate as users install blockers. I doubt many GA users are aware of this though. Anyone else seeing this?


Does every adblocker block ga by default? Ublock sure does but few years ago adblock (plus?) did not.


I wonder if anybody's done a mashup to compare/correlate GA figures with server-side ones from logs.




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