Like all megalomaniacs, Zuckerberg fancies himself as some kind of messiah. He won't stop believing that, not even after his machine explodes in all our faces.
If you truly think that, then why don't we apply the same sort of "machine" criticism to any company that collects data online? There's an awful lot of them. Twitter, LinkedIn, Pinterest, ESPN, etc etc. I mean the whole web is really one big data collection machine and that started long before the advent of Facebook though they definitely helped exacerbate it.
