Tesla is inferior to all luxury brands in all aspects except being electric and self driving. When compared to Volvo, Mercedes and their ilk, Tesla are behind on prestige, interior styling, after-sales support, economies of scale, supply chain management, navigating world wide bureaucracies, etcetera. It remains to be seen if Tesla will catch up on these faster than the other brands can catch up on self driving and electric vehicles.
Right, except in the hard tech areas. I suspect it will becomes a bigger differentiation when setting the standard. Focusing on chrome would be a waste of immediate effort. It makes more sense to work on the commonalities of the energy infrastructure that augment the existing landscape than on what chrome goes best with the seat's heated-leather-ass-warmer. The luxury brands won't have the energy generation and storage solution to match. The competition has an enormous supply chain problem that's just getting worse unless they jump on board with Tesla's charging standard.
In Europe they have standardized on a different charger design, I don't see how charging can be a major differentiator once electric cars become common. A charging station is extremely inexpensive compared to a gas station and those are ubiquitous
Hi, can you give me the sources/reasoning behind your statement?
I have first hand sales experience with luxury brand vehicles (read: RR/Bentley price class). Technology oriented US customers love Tesla. Sure, top notch luxury is nice, shiny and gives a unique experience, but at the end it is a different kind of experience from that a Tesla customer seeks. At the end, they buy both.
I've driven many cars from most major luxury brands (including Porsche, Mercedes, BMW, Ferrari, Bentley, Jaguar, Lamborghini, even Bugatti). At it's price point, there's no other car I'd personally rather drive. Maybe my characteristics for a car are different than yours. But as far as comfort, performance, feature set, and styling I vastly prefer the P100D over any other car in its price category (aka $100-150k range).
0-60 time is a little important to me (but no, I don't need Tesla's level stats). Getting on a freeway and merging in traffic is an example of where it's useful. I'm not one of those drivers who thinks it's ok to not be going traffic flow speed by the end of the entrance ramp, so having an electric car that can easily do that is something I value. Many hybrid / EV vehicles strain to do it at times in my experience (I've test driven most of them on the market today).
