Everyone would have to agree to publish their rough notes (on the web). If this was the norm, then no one would be singled out for criticism. Of course, norms would have to change.
The article is calling for demanding more effort to get a paper published. That would be a change of norms. There's no real way to solve the reproducibility problem without changing norms.
Publishing notes seems easiest. It would be like "open source" research.
