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> Am I just having a senior moment here? Has everyone just gone nuts?

Don't worry, I'm sure we'll all get there at some point. But yeah, you're having a senior moment. They are entertainers. They become social influencers because people enjoy watching them. It's no different than a street magician or a busker at scale.




Since when do street magicians shill for products? The way I see it, it's an attempt to capture forced attention from people who do not have an interest in the product by intermixing it with something they do have an interest in. There is a difference for being payed by people to entertain them, and by being a Trojan horse essentially.


> it's an attempt to capture forced attention from people who do not have an interest in the product by intermixing it with something they do have an interest in

you mean the $200bn+ advertising industry? yes, that. separating entertainment from advertising isn't as easy as you'd think.


Speak for yourself, I find it super simple.

https://www.youtube.com/watch?v=Tp4l7eASeOk


Street magicians shill for products once they become very successful, which is what these 'social influencers' represent. They went from being the equivalent of street magicians, to another level of having a show at a venue or touring etc.


If they're successful, it means they managed to survive on their craft even before a lot of people wanted to see them. So why wouldn't they be able to continue to do that after they became better and more successful? You simply assume everybody sells out, you don't even say "many street magicians shill for products", or most, no, they just categorically do. I guess you can't tell me the exact threshold when they do? Is that different for everybody, but everybody still does (or would if they were just successful enough) at some point?

And why still call them street magicians then? Why not marketers? You don't call people who make advertisement spots filmmakers like you would call Hitchcock a filmmaker, and you wouldn't call those who write "copy" authors like you would any of the ones serious authors aspire to. But most importantly, you don't call someone who sings loudly to distract someone so another person can pick their pocket a singer, you call them an accomplice.




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