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To be honest I have no experience in pricing anything but myself (as an employee) but I would recommend to not put too much effort into it. Thinking about pricing often amounts to zero-sum thinking which drives you to fight about the breadcrumbs instead of focusing on the creation of value (for everyone). I mean I get that pricing is a necessary means of coordination but please don't succumb to the fallacy that it is a game that needs to be won AGAINST someone. If you create value, simply have an open discourse with your customers and you will find a viable strategy.


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