The EFF is more concerned with the legal side of things. They do more than their fair share trying to inform people of what's going on but that can only go so far, it's a fact that most people do not give a hoot. The important fight is keeping laws around the stuff as sane as possible.
Right, but those people who don't give a hoot elect the politicians who write the laws. They're focusing on the one aspect of the problem they can possibly approach, but it's ultimately like a circular shoving match... utterly hopeless.
The EFF can't pressure lawmakers if they can't rally people to apply that pressure. When most people just shrug and buy an IoT toaster, it's not hard to see how this goes.
I think some of the big tech companies get it, or at least the the value of having "us" on their side, and have some influence on law makers. It might help that those people vote too, since if someone goes around saying they want legal taps into toaster, the people with the toasters might start thinking about how that's kind of scary.
