Seems like a B2B. From what I can gleam from their website they use their proprietary "knowledge engine" to help businesses curate their web presence and connect with customers.
I know that we're pretty unhappy with Okta at work because they recently acquired & shut down Stormpath, which we were using for authentication. It's made us reluctant to trust Okta & similar SaaS.
We recently switched to Okta at work, and while it's better than the no SSO we had before, it's really annoying and makes a lot of things a pain the butt.
What do you have trouble with? I found it rather painless to use. Allow automatic login when linked to OS login and supports Google Authenticator. Far prefer SSO over the alternative.
I think it's designed with functioning desktop SSO in mind. A longer session timeout would probably make it less painful for those without that but security teams tend to frown at that. Regardless functional desktop SSO is something they should stop expecting their customers to have in place if they ever want to thoroughly capture the SMB market.