What makes podcast ads so much better? I'm not referring to overcast ads.
I think the only thing I've ever bought based on a podcast ad is BackBlaze, but I do find podcast ads for the podcasts I listen to much better, more relevant, etc., I've just never been in the market for most of what they are selling.
Yev from Backblaze here -> thanks for purchasing! I think part of that is when I find places to run a Backblaze ad, I try to find a show-host who is willing to do the read themselves, try the product, and maybe share a personal story instead of just reading blanket copy. That doesn't happen all the time, but when it does it comes off better. Backblaze is a tough thing to market because a lot of folks view backup as a horrendous time-sink - so if the host can drive home the ease-of-use we see folks more inclined to giving our trial a spin!
The way most of them are delivered makes them more like native advertising. As long as a percentage of listeners engage, it has value, and that percentage is higher than engagement via sidebar ads on the Web it seems.
There's also a certain remaining level of novelity in podcast advertising that helps it command a premium, although I suspect this is beginning to diminish.
I think the only thing I've ever bought based on a podcast ad is BackBlaze, but I do find podcast ads for the podcasts I listen to much better, more relevant, etc., I've just never been in the market for most of what they are selling.