Forgot password, send password, change password, change contact info, check warranty status, estimate next release date, download product manual, how to replace the battery, does the license allow commercial use?, which product is better for an apartment?, I'm looking for more information about your upcoming event in Tulsa - or was it Toledo?
The problem is how best to expose those and 100,000 other potential buttons to the user who has better things to do than "navigate".
An obvious solution is a search box, but most sites also have terrible search functionality, so users have learned to ignore it. For the rare gem that has useful search, dressing it up as a chatbot could get people to actually try it. Too bad it looks like a lot of devs are just dressing up their shitty search as chatbots, so users are being trained to ignore them as well.