For the same reason that it's always been expected from any company. Do you expect a local car dealer to act in your best interests if you show up as a result of a radio ad?
Caveat Emptor is in Latin for a reason - people have been living by the maxim for a really really long time.
Its becoming apparent that a lot of people do expect them to at least not be malicious. People don't want to be ripped off because of an information asymmetry, and when they have the information they don't want to waste hours haggling it down to an actual fair price.
I'd be willing to bet that played a role in the large number of those direct to consumer pre-orders and why Tesla is valued higher than Ford.
For the same reason that it's always been expected from any company. Do you expect a local car dealer to act in your best interests if you show up as a result of a radio ad?
Caveat Emptor is in Latin for a reason - people have been living by the maxim for a really really long time.