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I think a bit of that still holds true. Jeff has said repeatedly (most famously in the 1997 shareholder letter) that we will sacrifice short-term profits for long-term gain. And with that there's been many instance in just the time I've been here where we're practically begging the customer to do things that will save them money because it's the right thing to do. It builds trust.

Of course we think we're earn more money over the long run doing things this way. This is, after all, a business. But it's been a refreshing change of pace in that I don't hear any worry about that long term. It has always been, even in sales, "customer obsession", help them thrive. If we focus on our principles and adhere to that, then the business will grow itself.

(Disclaimer: I work for AWS.)




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