I don't have a SAAS app at the moment but I have had success with... Bots, influencers and ads.
Lots of people seem to think ads don't work here but, I believe it is a matter of targeting and your funnel.
I think the main issues people have when it comes to ads is they poorly execute on...
Targeting - have no idea who will actually want the product and target too broadly with a useless message or, in many cases no message at all.
When people here talk about "doing stuff that doesn't scale", what they are often doing is selling the idea before someone see's the site or product for example. Like a tweet to someone looking for a new notes app - you will normally @ them with a feature or solution right, equally with a forum post - once you know they have the problem. Do the same with your ad & targeting.
Poor sales effort - In an effort to make the page look good, people often try to have as little text as possible. In my experience, the more you say the better because you eventually touch on points the lead cares about. You simply need to make it engaging. This can be done well with a screen capture you record on your computer if you really want to have a page with minimal copy. (But test lots of copy either way)
Price/ product - most people are making stuff people don't care about and won't be interesting enough to part with money for. Might not be nice to read but in many cases, it's true.
Lots of people seem to think ads don't work here but, I believe it is a matter of targeting and your funnel.
I think the main issues people have when it comes to ads is they poorly execute on...
Targeting - have no idea who will actually want the product and target too broadly with a useless message or, in many cases no message at all.
When people here talk about "doing stuff that doesn't scale", what they are often doing is selling the idea before someone see's the site or product for example. Like a tweet to someone looking for a new notes app - you will normally @ them with a feature or solution right, equally with a forum post - once you know they have the problem. Do the same with your ad & targeting.
Poor sales effort - In an effort to make the page look good, people often try to have as little text as possible. In my experience, the more you say the better because you eventually touch on points the lead cares about. You simply need to make it engaging. This can be done well with a screen capture you record on your computer if you really want to have a page with minimal copy. (But test lots of copy either way)
Price/ product - most people are making stuff people don't care about and won't be interesting enough to part with money for. Might not be nice to read but in many cases, it's true.
I hope this helps.