They did [1], but that was 3 month later and by then it seems most of their users had moved on and forgotten about them. Plus, being an anonymous app they didn't have emails for their users, so there wasn't really any way for them to get the word out that they were reverting back.
I'm pretty sure everyone at my University was aware that they reverted those changes within a month, just by word of mouth. But the people who reinstalled it were greeted with a ghost town and didn't fully re-engage, so it never achieved critical mass.
I don't disagree. But I wonder if the reason it was a ghost town when people reinstalled the app was precisely because it took a month for all the users to hear about it via word of mouth. If they had been able to send an email blast out to all of their users at once, perhaps there would have been enough people reinstalling the app that day to kick start it back into popularity.
Overall I find it a fascinating case study, just because they fell so quickly. If the founders wrote a memoir I would be very interested in reading it.
They did [1], but that was 3 month later and by then it seems most of their users had moved on and forgotten about them. Plus, being an anonymous app they didn't have emails for their users, so there wasn't really any way for them to get the word out that they were reverting back.
[1] https://blog.yikyak.com/blog/optional-handles-and-hot-feed-a...