I just went through them, the trouble is that most of the trends are so vague (e.g. "Advertising - Lookin' Good") that you can't really grade them on their predictive accuracy. It's not even clear to me whether she's calling out economic drivers (since she's an investor) or if she's just picking 10 trends at random cross sections. I don't know what her intent is with these, but I judged them on the rubric that "if her 2011 report was perfect, her 2017 report would be an exact copy with updated numbers", admittedly not knowing if that was her rubric.
She does consistently mention tech globalization (mostly regarding China/India) and the US's increasingly large debt, the economic trends seem pretty consistently and accurate. But she misses out on some huge industry trends like the critical role that data plays today or the overtaking of traditional industries over the last ten years via "software eating the world" (even up to 2014).* She's also consistent and mostly correct about mobile being a dominant trend (up until now), but everything else like "Re-imagining Messaging" and "Content Creation - Changed Forever" sounds like it was just the flavor of the year.
https://www.slideshare.net/kleinerperkins/kpcb-internet-tren...
I just went through them, the trouble is that most of the trends are so vague (e.g. "Advertising - Lookin' Good") that you can't really grade them on their predictive accuracy. It's not even clear to me whether she's calling out economic drivers (since she's an investor) or if she's just picking 10 trends at random cross sections. I don't know what her intent is with these, but I judged them on the rubric that "if her 2011 report was perfect, her 2017 report would be an exact copy with updated numbers", admittedly not knowing if that was her rubric.
She does consistently mention tech globalization (mostly regarding China/India) and the US's increasingly large debt, the economic trends seem pretty consistently and accurate. But she misses out on some huge industry trends like the critical role that data plays today or the overtaking of traditional industries over the last ten years via "software eating the world" (even up to 2014).* She's also consistent and mostly correct about mobile being a dominant trend (up until now), but everything else like "Re-imagining Messaging" and "Content Creation - Changed Forever" sounds like it was just the flavor of the year.
* http://www.kpcb.com/blog/2014-internet-trends