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> but they're going to loathe that they had no say.

They had a say. They could have responded to the race to the bottom state of ad display tech. They could have recognized that they were in a tragedy of the commons and formed a coalition for better ads.

They didn't. They continued the race to the bottom.

Each day they continued to push awful ads that harmed the user they were voicing their opinion.

I agree with the rest of your comments, though...




I guess we'll find out if Internet content disappears because of a lack of "Gotcha!" advertising.

My guess is that the Internet will be just fine.


Especially the non Web bits.


Are the ads really that awful, or just in an area where google isn't winning already?


Have you ever surfed the web on mobile, without and ad blocker?


Mobile really is far worse than desktop web without a blocker, especially on Chrome on Android compared to my previous iOS or Windows Phones. I'd never seen so many driveby attempts to install crappy software.


The desktop web is still a horrible experience, especially on slow connections or slow computers. Turn off adblock, open the inspector and you'll see ads consuming >90% of bandwidth, memory and CPU, even on mainstream sites. It really is an absurd situation.


That was one of the driving factors that made me switch to firefox (from chrome): I can use uBlock on mobile now.




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