Yes. If I recall correctly, Kahnemann showed that any emotional response is likely to cause long term memory. But with adds the memory is going to be so faint that you forget the nature of the emotion. But when you hear the brand name, it sounds familiar. People prefer familiar products over unfamiliar options.

Advertising, especially online advertising is highly inefficient. Pop-up window ads (and pop under) were hated too and they're gone, not because advertisers chose so but because browser implemented pop-up blocking measures.