If you actually have an in-house solution to providing better availability than amazon's RDS options, then I recommend you market your engineering solution to the major cloud providers as they will pay you very well to help them implement your solution to that problem.
> I recommend you market your engineering solution
I saw exactly that company at the last re:Invent. Can't remember what the name was...
> to the major cloud providers as they will pay you very well to help them implement your solution to that problem.
My guess is that most reasonably sized organization manager their own databases for uptime-critical systems (case in point). It lets them have more control over backups, when to upgrade the database, how to handle failover, etc.
Minutes is a really long time to go down.