I agree with the multiple apps and not knowing which ones to use where.
However, as an example, when Uber and Lyft left Austin, one of the companies created locally (RideAustin) to replace the gap does allow payments via Apple Pay. Very convenient, and they also give you the option of rounding up to donate to a charity of your choice.
I guess it's just up to all the other options to realize what people want.
Except... The negative reviews on RideAustin are pretty much all about people having horrible payment-method issues.
Apple Pay is great if you're immersed enough in that ecosystem, but otherwise? Uber and Lyft store CC info, allow for easy deletion, and take PayPal. I'm glad Ride Austin exists, but they still seem to be several laps behind on letting you give them money.
However, as an example, when Uber and Lyft left Austin, one of the companies created locally (RideAustin) to replace the gap does allow payments via Apple Pay. Very convenient, and they also give you the option of rounding up to donate to a charity of your choice.
I guess it's just up to all the other options to realize what people want.