For me that's Uber (well, Lyft), but a local restaurant - I don't think it's a fair comparison. Getting somewhere in a cheap and timely way is often an instrumental issue, rather than "part of the travel experience". When it isn't, I'll happily walk, take the subway, etc.
This sort of reminds me of Usain Bolt in Beijing, actually. He lived on McDonald's chicken nuggets, not because he's averse to trying new things but because he couldn't risk anything upsetting his stomach during competition. For him, eating was instrumental, so he wanted predictability.
Even if you immersive travel, there are times when it's really useful to know what you'll get.
This sort of reminds me of Usain Bolt in Beijing, actually. He lived on McDonald's chicken nuggets, not because he's averse to trying new things but because he couldn't risk anything upsetting his stomach during competition. For him, eating was instrumental, so he wanted predictability.
Even if you immersive travel, there are times when it's really useful to know what you'll get.