It makes me wonder who signed off on using a soundtrack that explicitly dates itself like that. Are they trying to act like they aren't with the times?

Oh, man, here I was thinking, "who are these new artists? I'm so behind!"

Technically, Fergie says they're so 3 008.

Yes, it is sad I know that.

No, Fergie is 3008, they're so 2000 and late.

No yourself :^P. Fergie doesn't use 'they' at all. I used 'they' meaning Blackberry.

'You' (their enemies) so two thousand and late. 'I'm' (meaning Fergie, or in this ad, the folks at Blackberry) is/are so 3008.

Ref: http://www.elyrics.net/read/b/black-eyed-peas-lyrics/boom-bo...

God that was sad.