>> maybe just participate to get in on the hype and explore their options.
Yes. Or rather a small group in the company, that is trying to get political advantage, improve its profile, or simply impress the boss' boss, put together a convincing internal reason to join the alliance, and with high enough backing it becomes real. Something like that project was undoubtedly tried in every major bank and finance house - the few that got through shows that the internal decision making at those other places is actually working quite well :-)
Yes. Or rather a small group in the company, that is trying to get political advantage, improve its profile, or simply impress the boss' boss, put together a convincing internal reason to join the alliance, and with high enough backing it becomes real. Something like that project was undoubtedly tried in every major bank and finance house - the few that got through shows that the internal decision making at those other places is actually working quite well :-)