>Simpson says Amazon is breaking Section 5 (a) of the FTC Act that prohibits "unfair or deceptive acts or practices."
>“It’s strategy called ‘Price-anchoring.’ It’s pretty common across the board. Now as far as it being against the law or breaking any rules or regulations, it could be considered false and deceptive marketing under the FTC Section 5,” Kelly adds.
Many States call this practice out specifically as an unfair trade practice in their laws as well.
>“It’s strategy called ‘Price-anchoring.’ It’s pretty common across the board. Now as far as it being against the law or breaking any rules or regulations, it could be considered false and deceptive marketing under the FTC Section 5,” Kelly adds.
Many States call this practice out specifically as an unfair trade practice in their laws as well.