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Adding a bunch of non-converting user behavior to your machine learning model won't help you or anyone else make a single sale. Best Buy got the sale. They got all the meaningful analytics along with it.

All you got from this person is that they looked at two products. Maybe those two products are related, but maybe they aren't. Adding this to your model is just adding noise to the "people who liked this also liked" references, and Amazon surely already has better qualified data for that (i.e. actual conversions).



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