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Yes. We've arrived at a place where engineers/devs are now first-class citizens in a company. They are also founders and remain as CEO much longer. These are all good things.

But those things shouldn't (and needn't) come at the expense of not doing real sales.

If you look at recent successful B2B tech companies (I'm talking IPOs or true unicorns), you'll likely find most of them had a strong sales focus early on. Notable exceptions would be very dev-focused products such as GitHub & Twilio.



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