> New media creates new ad venues, it doesn't necessarily change what sorts of people are elected to government or what they do once they arrive there.
My only disagreement would be with this. The people being targeted by these new ad ventures are usually either newly targeted because the venture is newly allowing them to be targeted, or newly targeted because the ad venture allows the targeting of more people for less money.
If new people are being targeted, and more people are voting that wouldn't have before then people are possibly in office that wouldn't have been before these new ad ventures.
I get the feeling that if Obama wouldn't have aggressively gone after my generation (born in the 80's) using means that we understand well (internet) then he wouldn't be in office. But this is purely my gut feeling. I also live in Portland, OR. Which is about as Obama crazy as it gets.
On the flip side though, I'm a "church goin'/Jesus lovin'" dude, and I still don't know anyone my age that didn't vote for Obama. Maybe one.
My only disagreement would be with this. The people being targeted by these new ad ventures are usually either newly targeted because the venture is newly allowing them to be targeted, or newly targeted because the ad venture allows the targeting of more people for less money.
If new people are being targeted, and more people are voting that wouldn't have before then people are possibly in office that wouldn't have been before these new ad ventures.
I get the feeling that if Obama wouldn't have aggressively gone after my generation (born in the 80's) using means that we understand well (internet) then he wouldn't be in office. But this is purely my gut feeling. I also live in Portland, OR. Which is about as Obama crazy as it gets.
On the flip side though, I'm a "church goin'/Jesus lovin'" dude, and I still don't know anyone my age that didn't vote for Obama. Maybe one.