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Amazon is already doing this; if you have Prime, you can add on subscriptions to HBO, Starz, Cinemax, and a bunch of other channels for a monthly fee.


Amazon would crush Netflix if they would just build a good UX for their streaming. We have both Prime and Netflix and literally the only reason we don't cancel Netflix is because browsing the available content on Amazon is just painful in comparison.


So is Hulu. Showtime + HBO for now.




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