I think piracy is the real competitor here. Unless they stop torrents they wont succeed here.

Make it easier than piracy, done!

Today you cannot pay for a recent movie unless you go to a cinema (which I personally find an anachronism). To pay for older content, you need to find who is streaming it, pay a subscription with them, then find in what country they streaming it, pay for some fancy VPN service, setup the fancy VPN, restart your device and now watch it.

Or, you can pirate it and watch it!

Piracy will always be easiest. Much like most unethical things.

I think services like Spotify or Google play music are already much easier than pirating songs. Why do you think a similar state cannot be achieved for TV shows or movies?

Unless you're in a country where the licensing disagrees. Or a label chooses not to sell a catalog to you.

Music does work a little differently. You pay per play, vs. TV you're paying for a catalog.

Steam is a great counter-example. As is spotify.

Steam is a great example, licensing seems to be pretty universal most of the times allowing games in most countries. Music is a little harder and TV/movies are a lot harder.

The music business is much more on board than TV/Movies. But TV/Movies still have a lot of leverage.

Piracy will always be competition because of availability and not price. A lot of people who can afford to pay pirate cause the content they want is not available to them legally. Unless we somehow switch to a global content platform piracy is here to stay. And it's not just torrents, you can now pay for illegal services that behave like Netflix with polished UIs and get access to a larger catalog without geographical restrictions.

No there would not be competition for the same disney movie. But there is a lot of competing content out there that will lower prices.