I get what you're saying. It is a prisoner's dilemma. Tragedy of the commons is also a form of prisoner's dilemma.
It won't take an organized effort to reach an equilibrium where consumers benefit. People's incentives aren't to defect and pay the money for the additional services. They're much more likely to just not watch Disney's products, or torrent them. Disney could've very easily have just not licensed their content to Netflix and made everyone buy their DVDs, but they didn't because no one buys DVDs anymore--they watch Netflix. They're banking on the notion that their content is so good that people will pay extra for it. If their content really is that good, then maybe people should pay extra for it. In that case they'll still be paying less than what it's actually worth to them. If not, then they won't. People can watch other stuff, or Disney will abandon the project.
It won't take an organized effort to reach an equilibrium where consumers benefit. People's incentives aren't to defect and pay the money for the additional services. They're much more likely to just not watch Disney's products, or torrent them. Disney could've very easily have just not licensed their content to Netflix and made everyone buy their DVDs, but they didn't because no one buys DVDs anymore--they watch Netflix. They're banking on the notion that their content is so good that people will pay extra for it. If their content really is that good, then maybe people should pay extra for it. In that case they'll still be paying less than what it's actually worth to them. If not, then they won't. People can watch other stuff, or Disney will abandon the project.