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What if your ecommerce is fronted by news or blog?


News shows up in the Top Stories carousel, not all blogs. If the news is so newsworthy the Top Stories carousel is the right space.


Not correct.

Just look at this example: http://i.imgur.com/84FvZmA.png Notice how the news carousel is completely unrelated, and the pages do not otherwise show up in the search.

Also notice the awesome bug in Google where "Nazi flag" returns "Flag of Germany".


Oh, certainly for English results showing news results for that query is very, very relevant given what is going on in the US with people waving actual nazi flags. You can see that if you e.g. search for a flag that isn't in the news (like danish flag) there is no news result.

I'll report the flag bug.


You’d think so. But many blogs and ecommerce sites have started dressing their content up so that it ends up in that carousel, even if it’s not actually relevant.

Google always ends up putting news from a sailing event from last year in that carousel when I search stuff about my city. Especially awesome in Google News & Weather, where 90% of the news are from last year.

Google seems to just displays the top X search results that happen to be AMP, no matter how old they actually are.

That said, an antitrust complaint was filed with the EU anyway, so we can all just hope your employer is forced to end AMP sooner rather than later, and we can all replace it with a solution that doesn’t rely on any single group’s implementation.




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