You can use this list in any way. For example when you want to increase your product price. This is fine when it is good for the customer (because they will get a better product). But it is not fine when you do it for the shareholders alone.
They are also goals because the ultimate goal is to please the customer, then the employee and than the shareholder.
Does that also mean it is always a great idea to decrease your product price?
In the consulting company where I work at employees come before customers. Employees are the single most important asset and much harder to replace than customers.
You can use this list in any way. For example when you want to increase your product price. This is fine when it is good for the customer (because they will get a better product). But it is not fine when you do it for the shareholders alone.
They are also goals because the ultimate goal is to please the customer, then the employee and than the shareholder.
I think they are great guidelines.