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> Yeah, honestly, you can do just as good as an AMP site if all you did was cut back on the javascript and use a service worker to cache static assets/pages.

But people didn't, and here we are. Again, as a normal user, I'm relieved to see the AMP symbol. I click on those links first, to the exclusion of others given the chance, because multiple years of trust have been broken.




It's at the expense of the publishers and the future of the open WWW though.


I know that's the concern, but at the moment it feels like a slippery slope fallacy to me. Hypotheticals don't interest me because there's a million of them, and there's a thousand of them that can make sense if you look at the right way. Maybe the preponderance of AMP will create a shift back to the user experience, and AMP's success renders it unnecessary. Maybe maybe maybe.

Maybe I'll rue the day I wrote this, but we're going to have to see. This is a self-created problem, and now publishers of all stripes will have to work to earn back the trust they poisoned.




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