Companies have been selling general ads for decades. Billion dollar industries have been created on selling General Viewer Ads.
I always found it fascinating that a TV Channel can sell Ads with out any real tracking any real data on the individuals users watching the ad, and they can sell these ads for $$$$$$$
Yet you tube which has much higher viewer numbers than any TV Channel can not seem to sell ads at all, the ads are of low quality, and they need to be ultra targeted.
At the end of the day though, if they can not find away to market their ad space with out tracking me and knowing every detail of my life well then they need to simply exit the market.
There is zero justification for building these types of databases, they should be resisted as strongly as possible, and we need to institute much strong data security and privacy regulations on how the data is collected, stored and used. Including the ability to require all services to allow individuals to audit the information they are collecting about them and to force a company to delete all information about them if the user wishes to stop using the services.
That's a misleading comparison. So companies will pay millions more for TV ads even though online ads might reach more eyeballs? Yeah, that's weird, it would be great to understand why they're such idiots, but the reasons don't affect the reality. The reality is that they won't pay more for the online ads. What they do pay, they pay on the basis of targeting which directly correlates to conversion rates etc. Do you think internet companies wouldn't jump at the chance to spend less on all those analytics systems, reduce privacy complaints, and still get more ad revenue? They have those systems and the people who run them because they have positive ROI. They're simply not going to do something that makes their whole growth/revenue model collapse. They might look with envy at what TV networks get away with, but only in the same way that you and I might look with envy at what singers and sports stars get away with. It's basically irrelevant.
I always found it fascinating that a TV Channel can sell Ads with out any real tracking any real data on the individuals users watching the ad, and they can sell these ads for $$$$$$$
Yet you tube which has much higher viewer numbers than any TV Channel can not seem to sell ads at all, the ads are of low quality, and they need to be ultra targeted.
At the end of the day though, if they can not find away to market their ad space with out tracking me and knowing every detail of my life well then they need to simply exit the market.
There is zero justification for building these types of databases, they should be resisted as strongly as possible, and we need to institute much strong data security and privacy regulations on how the data is collected, stored and used. Including the ability to require all services to allow individuals to audit the information they are collecting about them and to force a company to delete all information about them if the user wishes to stop using the services.