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How we launched Chrometa, flopped, and then and learned to build traction. (chrometa.com)
70 points by akalsey on July 16, 2010 | hide | past | favorite | 6 comments



i just wanted to point out that there is only one single link from that entire page to the actual chrometa.com site, and it's all the way at the bottom corner under "sites i like". i had no idea what chrometa was and wanted to read their site first before reading about how it failed, and that took me long enough that i stopped caring.


I really like your determination here. Sales might not have come rushing through the door but you've persisted and changed tack where you needed to in order to make it a success.

Keep at it!


All of these things seem to be "get someone famous to mention you". Apparently that's the only way to get traction. But how do you do that without influence or money? Most people ignore me when I try to tell them about a relevant and good product -- they won't even tell me why they don't think it's worth writing about.


You have to climb the ladder. Target the longtail.


In my opinion, Chrometa isn't at a point where it can claim it has traction. It sounds like they have 100 or so customers after 2 years. There are ~1.2M lawyers in the US and ~1.8M in the world.


you should do something about that lawyer problem. ask the aussies how they tried to deal with their rabbits.




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