Based on the confusion that others and I had, I suggest changing your name and dropping VM from it. It really doesn't convey what you are trying to accomplish. When I first heard it, I thought you were making a VM together with an OS with an eccentric stack allocation algorithm or sth.
Personally I think that the chaps should focus on making the product even better instead of branding - the name can obviously change later when they decide to push for market release and by then they probably would be clever enough to seek the wisdom of someone to help them there.