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I think we are confusing two different but related terms in these comments.

1. Privacy of information

2. Freedom to inspect, modify and change source code.

So Open != automatic privacy of information.

The question then really boils down to do you trust apple to be doing what they say they are doing? Or would you prefer to verify it yourself? (open source)

I think Apple is betting that point 1 is much more important than point 2. More people also care about it. Hence the strategy.

Actually the more I think about it the more i realize this may be apples master stroke strategy. Google, Facebook etc. business models are primarily based around monetizing your personal data. Where as apple is saying you can have the same level of services but with out having to compromise as much of your data.



Few other points which may be obvious but non the less.

Apple is actually uniquely positioned for this strategy, since the do not need to sell your data to companies. They make their money of the devices.

It's probably one of the reasons google has been moving to more and more devices. To neutralize the Apple threat.




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