I'd even generalize it to "Doing anything you can to get attention, even when the overall impact is obviously negative."
A ToS is the absolute minimum (well, other than the penal code). That someone needs to consider whether or not something violates policies is a strong sign that it's probably not helping people. A malware/adware company may not mind that, but if Siftery's goal is actually to help product consumers and creators, their bar should be way higher than whether it can slide past a ToS. Find positive-sum ways to get attention.