Spectacles may have failed, but on the contrary, I think they made a whole different set of mistakes than Glass:
1. They specifically focused on the fashion-conscious aspect initially (e.g. the Karl Lagerfeld shoot), and purposefully tried to keep the specs away from the nerdy tech press. In the early stages this was actual really successful, and at the very least they got "fashion buzz" when Spectacles came out.
2. They highlighted that Spectacles have a big light go on when recording, which helped blunt some of the "creepiness factor". In fact, I think they did a largely good job of positioning Spectacles as "fun way to take video with friends" as opposed to Glass's "cyborg assistant" approach.
1. They specifically focused on the fashion-conscious aspect initially (e.g. the Karl Lagerfeld shoot), and purposefully tried to keep the specs away from the nerdy tech press. In the early stages this was actual really successful, and at the very least they got "fashion buzz" when Spectacles came out. 2. They highlighted that Spectacles have a big light go on when recording, which helped blunt some of the "creepiness factor". In fact, I think they did a largely good job of positioning Spectacles as "fun way to take video with friends" as opposed to Glass's "cyborg assistant" approach.