By your own definition, how are kids with iPhones cool? They're the choice of old people everywhere. Every teen I see has some sort of jazzed up Android (phablet).
It's like the Porsche 911. Great car, but definitely not cool. 3/4 of the people driving them are of retirement age. Definitely not cool by any stretch of the imagination.
Because BB messaging was exempt from data caps etc thanks to agreements between Blackberry and carriers.
I have seen similar outcomes when carriers have introduced unlimited calling plans "because teens only text", only for said teens to switch to calling en mass.
It's like the Porsche 911. Great car, but definitely not cool. 3/4 of the people driving them are of retirement age. Definitely not cool by any stretch of the imagination.