That may be one of the problems is the one price for all features. The virtual assistant may be where $20 of the $29 a month goes but and could be useful to potential customer. However if the potential customer already has a website and a form nda then they look at the service as a whole as useless. Would be worth investigating splitting service categories into 'those who are just starting' tier where you provide an all in one package and a 'make your life easier' tierwhere they can pick what services complement what they already do