Indeed. I actually mentioned this before they ever mentioned "Project Quamtum" (last year), that if they ever plan on releasing a major overhaul of Firefox based on components written in Rust, it also needs to come with a new look as well as new branding. Otherwise, most people wouldn't perceive what's really new about the new release, even if it's indeed faster, more secure, etc.
This is what Microsoft also did with Edge and at least from a branding point of view, it worked quite well for them, because people do believe it's a new start from Internet Explorer. It's just that many didn't think that this new fresh start was better than Chrome for the most part (the fact that even now it only works with 70 extensions is a big reason for that belief, too).
I think Project Quantum hit the right spots for the most part. Headlines didn't just mention "Firefox 57" but "Firefox Quantum edition."
Hopefully the Mozilla team is writing down all of the things that worked well for them this time around (as a tactic checklist) so that they can repeat them for future major releases, too.
Was having a shower thought the other day that frankly v57 broke so sharply with legacy Firefox that they should have just given it a new name and version number.
This is what Microsoft also did with Edge and at least from a branding point of view, it worked quite well for them, because people do believe it's a new start from Internet Explorer. It's just that many didn't think that this new fresh start was better than Chrome for the most part (the fact that even now it only works with 70 extensions is a big reason for that belief, too).
I think Project Quantum hit the right spots for the most part. Headlines didn't just mention "Firefox 57" but "Firefox Quantum edition."
Hopefully the Mozilla team is writing down all of the things that worked well for them this time around (as a tactic checklist) so that they can repeat them for future major releases, too.