> Alibaba has succeeded in large part because brick-and-mortar retailing is so challenging on the mainland. Roughly a quarter of the world's cities with more than 500,000 people are located in China -- twice as many as India, the next country on the list. Real estate prices in those urban areas are astronomical, which limits how big stores can be and thus the range of consumer choices.
Shops are everywhere in Chinese cities. Rents are often pretty low, even in the new fancy malls where they’ll offer good deals for new shops. Consumer choice in physical stores is often limited by the ‘herd mentality’ of retailers who crowd hundreds of identical shops together and rarely attempt to cater to niche markets (eg. I’m a woodworking enthusiast and it’s almost impossible to find hobbyist tools in a physical store in China).
Alibaba succeeded because of convenience and customer service - before Alibaba/Taobao, the idea of getting a refund, exchange or return on a faulty product was unheard of. Shopkeepers would often just shrug when you told them the product you bought broke the next day. Alibabas policies on returns and the competitive environment for stores to distinguish themselves changed everything.
> Consumer choice in physical stores is often limited by the ‘herd mentality’ of retailers who crowd hundreds of identical shops together and rarely attempt to cater to niche markets
Very, very true. It's one of the things about China that I totally don't understand. I've been in Shanghai and visited some of the "malls" with each of them having thousands of these tiny shops inside, everyone selling the exact same stuff as the next one. And I mean "the exact same stuff". The primary tool to differentiate yourself from the others seems to be the attempts at screaming louder than the shop next door. I mean, it's good for the inevitable price negotiation (just walk away, they'll most likely chase you and offer a much smaller price, and even if they don't, one out of the next 5 stores will definitely offer the exact same item so you can retry), but it severely limits the choices, and if there isn't a huge mall that specifically caters to whatever you currently need you may have a hard time getting whatever you want to buy.
I can't make economic sense of this behavior from the point of the shopkeepers. Why be the 50th shop selling the exact same hats as the other 49 shops right next to you? Wouldn't it make sense to sell stuff that you can't get anywhere else in the vicinity? Is the demand for the weird hats you and all the other stores sell really at least 50 times higher than for anything else not being sold in the area?
Now Beijing is 寸土寸金, which is Chinese for "real estate is really expensive". Yet there's still ghost malls. The herd mentality is real.
That said i enjoy Taobao for how i can get out of town prices inside of Beijing. But that pales in comparison to the sheer amount of stuff you can get on there. Want a chair? Done. Want beta-amylase in a 20kg bag? Done. Want socks? Done. Want a reverse osmosis system? A rotary evaporator? 12kg of chicken wings? Done, done, done.
> Alibaba has succeeded in large part because brick-and-mortar retailing is so challenging on the mainland. Roughly a quarter of the world's cities with more than 500,000 people are located in China -- twice as many as India, the next country on the list. Real estate prices in those urban areas are astronomical, which limits how big stores can be and thus the range of consumer choices.
Shops are everywhere in Chinese cities. Rents are often pretty low, even in the new fancy malls where they’ll offer good deals for new shops. Consumer choice in physical stores is often limited by the ‘herd mentality’ of retailers who crowd hundreds of identical shops together and rarely attempt to cater to niche markets (eg. I’m a woodworking enthusiast and it’s almost impossible to find hobbyist tools in a physical store in China).
Alibaba succeeded because of convenience and customer service - before Alibaba/Taobao, the idea of getting a refund, exchange or return on a faulty product was unheard of. Shopkeepers would often just shrug when you told them the product you bought broke the next day. Alibabas policies on returns and the competitive environment for stores to distinguish themselves changed everything.