when facebook was growing they went all-in for growth, because they knew if they got the network effect enough, they would have won, and they did. Coins have to grab the opportunity to reach everyone before governments start clamping down on their growth (which i m sure will happen not long from now).

getting people to own cryptocoins (and having a wallet) is really a trojan horse. just like smartphones turned nontechy people to app buyers, the ownership of a wallet creates a platform for many things which i don't know yet or i would be rich.