I think GP is trying to understand why it has so much media exposure.

It has so much media exposure because on the one hand, it spends a lot of money on aggressively marketing itself (thus people talk about them), and on the other hand, in many places their business is entirely based on breaking local laws (thus people talk about them). Plus, they're beloved Silicon Valley unicorn (more talking) known for pulling off shady shit left and right (even more talking).

But beyond that, they're just a taxi company with a nice app and shitty attitude.