Well, yeah, "Tracking Protection", as it's called, is far from what NoScript does (which does a boatload more than just blocking JavaScript). But it is quite a lot like AdBlock Plus or uBlock Origin, except not focused on blocking ads and rather focused on blocking tracking scripts (but with how many ads contain tracking scripts, it is pretty much an ad blocker, too). If you know the extension Disconnect, Mozilla uses the blocking list from that.
Tracking Protection is default-enabled in Private Browsing, can be manually enabled in normal browsing.
The "BS PR" reason for them not necessarily wanting to block trackers/ads, is that webpage owners want to make money. If they don't have a way of making money off of Firefox, then they likely won't bother testing, fixing or even optimizing their webpage for Firefox. It would make it a lot more likely for webpages to be broken in Firefox.
Default-enabling Tracking Protection in Private Browsing already caused a huge outcry and by now there seems to have developed an entire new business around privacy-respecting porn ads, so that's always nice.
Tracking Protection is default-enabled in Private Browsing, can be manually enabled in normal browsing.
The "BS PR" reason for them not necessarily wanting to block trackers/ads, is that webpage owners want to make money. If they don't have a way of making money off of Firefox, then they likely won't bother testing, fixing or even optimizing their webpage for Firefox. It would make it a lot more likely for webpages to be broken in Firefox.
Default-enabling Tracking Protection in Private Browsing already caused a huge outcry and by now there seems to have developed an entire new business around privacy-respecting porn ads, so that's always nice.