Exactly. And if current wild west of web design tells us anything, is that users can endure any kind of look&feel because they ultimately don't give a crap about it, they want to do what they came there to do.

(Which makes the "web where everything looks and behaves exactly the same" better than the web where designers fuck with UX to get a fraction of a percent increase on an A/B test, because consistent interfaces are easier on the mind of the user.)