This article is very weird. It's written by someone in a first world country, presumably USA, for companies based in West(Amazon, Starbucks , IKEA etc) on how to monetize in India. The primary complain is that India doesn't have enough people who can spend money on certain luxuries, when compared to China.
I find it hard to believe that companies had to make only minor tweaks to their business model to succeed in China.
It's no wonder that businesses have to adapt to local markets. Lamenting that there are too many poor people is a bad idea, because as many comments here have mentioned, it's a different mindset in India when it comes to spending than the West.
If companies can adapt to break into the market, let them. But claiming that its not worth it, would be a bad choice.
I find it hard to believe that companies had to make only minor tweaks to their business model to succeed in China.
For ex, Amazon is making a "killing" in China, by doing exactly what it did to bolster it's business in USA. http://www.businessinsider.com/amazon-is-struggling-to-find-...
It's no wonder that businesses have to adapt to local markets. Lamenting that there are too many poor people is a bad idea, because as many comments here have mentioned, it's a different mindset in India when it comes to spending than the West.
If companies can adapt to break into the market, let them. But claiming that its not worth it, would be a bad choice.