Yes. In my country we don't have any of the american fast food. I guarantee you if Mcdonalds opens shop there same thing would happen. HN readers seem to be very unaware of how different lifestyle/culture is across the developing world.
I remember when McDonalds opened its first venue in Piazza di Spagna, cries of wonder and sighs of sacrilege. That was Italy 20-something years ago... its not the stage of economic development that matters, but the amount of subjection to US lifestyle