>Do you know what the true target audience they are writing for is, and if it really genuinely is so that there are such audiences where adding words like "Solution" helps the sell? Can you please elaborate on that and give intuition why?
They're selling to product design studios. HP aren't selling a 3D printer, they're selling a solution for making 3D prints. The word "solution" matters, because 3D printers have a reputation for being janky as hell. You'll pay a premium for the printer and the consumables, but the promise is that you won't have to dick about for days to get a decent print.
They're selling to product design studios. HP aren't selling a 3D printer, they're selling a solution for making 3D prints. The word "solution" matters, because 3D printers have a reputation for being janky as hell. You'll pay a premium for the printer and the consumables, but the promise is that you won't have to dick about for days to get a decent print.